Criterion Equipment recognised with two international TCM awards

Criterion Equipment’s commitment to growing the TCM forklift brand and supporting customers throughout Southern Africa has been recognised with two awards presented at a recent international dealer conference in Shanghai, China.

The company, which is the sole distributor of TCM forklift trucks in Southern Africa, received the Top Parts Sales 2024/2025 award and the Top Market Share Incremental Growth – Internal Combustion Trucks (F22/23 and F24/25) award.

These two awards recognise different, but closely related aspects of Criterion Equipment’s performance in the regional materials handling market. Growth in market share reflects Criterion Equipment’s success in developing the installed base of TCM internal combustion forklift trucks, while the parts sales award highlights the aftermarket support required to keep equipment operating productively throughout its working life.

Criterion Equipment Managing Director, Brenton Kemp, accepted these awards on behalf of the company at the conference, which was hosted by Logisnext Asia Pacific (LNAP).

“While I had the privilege of accepting these prestigious awards, the recognition is shared across Criterion Equipment. These awards demonstrate what can be achieved when everyone works towards a common goal and purpose, with our customers at the centre of everything we do,” says Brenton Kemp. “We have established a strong foundation in our region and our focus is to continue building on it, strengthening our support of the market and delivering the levels of service our customers expect.

“These two awards, which belong to the entire Criterion Equipment team, reflect the hard work, dedication, tenacity and perseverance of our people and the contribution made throughout the business to supporting our customers and developing the TCM brand in Southern Africa.

“We believe the relationship between manufacturer and distributor is central to delivering effective support in a regional market. LNAP provides the product and manufacturer resources behind the TCM range, while Criterion Equipment brings local market knowledge, sales capability, parts availability and aftermarket support to our customers.”

This close manufacturer-dealer relationship enables Criterion Equipment to combine internationally developed materials handling equipment with the local infrastructure needed to support these quality branded machines throughout their operational life.

Criterion Equipment operates through a network of branches and dealers, supplying TCM internal combustion and electric counterbalance forklifts, as well as specialised warehousing equipment. The company’s offering also includes rentals, spare parts, workshop and field service support.